Make your ad spend
answer to revenue.

Wayfinder is Lapis’s cross-channel attribution and conversion reconciliation product. It connects campaign activity to confirmed sales and leads, removes duplicate counts, and reports channel credit under consistent rules.

OmniSense runs campaigns across Google, Meta, and LinkedIn, while ChatSense runs ChatGPT campaigns. Wayfinder connects their results to confirmed business outcomes and brings channel performance into a shared reporting view.

Platforms use different attribution windows, conversion definitions, and rules for giving clicks and views credit. Several platforms also claim the same sale. Wayfinder preserves their reported totals and compares channel credit using consistent rules.

Wayfinder applies the attribution rules defined for your implementation. Those rules determine which touchpoints qualify, the attribution window, and how credit is shared. The report shows the evidence behind each allocation.

Wayfinder links repeated browser and server reports to the same business event ID. The conversion is counted once. Platform attribution claims stay available for comparison against that confirmed outcome.

Confirmed business outcomes, including paid orders, qualified leads, activated accounts, and subscriptions. Your conversion definitions establish which events count and which business system confirms them.

Keep your existing analytics, pixels, data warehouse, and dashboards. Wayfinder adds a shared conversion record and cross-channel attribution alongside them.

Wayfinder preserves campaign details through redirects, signup, and login, then connects them to the customer account and confirmed conversion. Connections without supporting data remain unresolved and visible in reporting.

They stay in your confirmed conversion totals with the missing connection identified. Your team sees the business outcome and the limits of the attribution data.

Customer matching and event sharing follow your consent settings and data governance rules. Those permissions stay attached to the event as it moves between connected systems.

Yes. Wayfinder sends confirmed sales and lifecycle events to connected ad platforms using stable event IDs and permitted matching data. Bidding systems receive signals tied to verified business outcomes.

Attribution assigns conversion credit. Incrementality measures the additional conversions advertising creates. Use controlled experiments, including geo holdouts and lift studies, with Wayfinder’s confirmed outcomes as the measurement base.

Implementation starts with a review of conversion definitions, tracking, platform settings, customer handoffs, and consent requirements. The systems involved and the access your team provides determine the scope and timeline.